Numbers are important

Numbers are important

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to...
Music Promotion as an Example for all Business

Music Promotion as an Example for all Business

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab...
Social Media Promotion – LinkedIn

Social Media Promotion – LinkedIn

As the owner of a music label and producer of music, there is no getting away from social media promotion. This can be exhausting at times when you notice that contributions only have a half-life of a few hours, or at most days. It is therefore extremely important to...

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