October 9, 2020
It means nothing for lasting success. Nevertheless it is a milestone in the development of a music producer. The charts flood the marketing brain of a music producer daily. What makes the success in this time? Why don’t the millions of listeners listen to my music?
Unfortunately the topic is so complex that one could despair. Of course, one knows all the mechanisms, but when it comes to one’s own creative work, it always becomes difficult. A targeted effort crowned with success is helpful in this respect.
What really happened
The song “The Ways We Go” was dedicated to South African miners. If it’s not just a gag, that’s the very first target group for the song. The question was if and how we can reach target groups.
What could be more obvious than to place an advertisement in South Africa and draw attention to the song. Due to a small budget and the short attention span of potential listeners, it could only be a one-time promotional hit.
Fortunately, this blow hit a few interested parties who bought the song. Since the iTunes charts are updated daily, it was enough to briefly land between the heavyweights of the music scene.
What does that mean now?
If you are not familiar with the highly competitive music business, you might think that this is surprisingly easy. It is not! With 40,000 new releases per day, even advertising is useless if the product is no good. And only one purchase (maybe from your South African grandmother) is guaranteed not to get you into these charts.
I was born in the largest coal mining area in Germany, known as the “Ruhrgebiet”. After school I worked as a professional musician until I was 40 years old. This time is well documented on WIKIPEDIA
After a burnout I had to give up my job, moved to the south of Germany, to the Munich region, and did an apprenticeship as an information technologist.
Another burnout forced me to rebuild my existence again, which collapsed just because of the corona crisis. In expectation of poverty at retirement age, I began to build a second career as a musician in 2019.
The Ways We Go – Lyric Video
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