by Horst Grabosch | Mar 13, 2020 | Fanpaị
Promotion and Rights My first period as a music professional ended at the age of 40. Like most of all musicians, I was a performing artist, not a holder of rights. Not until I became well known in the scene, I got some requests for compositions. I tell this, because...
by Horst Grabosch | Jan 16, 2020 | Fanpaị
Numbers are Important You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still...
by Horst Grabosch | Dec 12, 2019 | Fanpaị
Music Promotion as an Example for all Business If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer...
by Horst Grabosch | Nov 25, 2019 | Fanpaị
Social Media Promotion As the owner of a music label and producer of music, there is no getting away from social media promotion. This can be exhausting at times when you notice that contributions only have a half-life of a few hours, or at most days. It is therefore...
