Taonga

Kaore nga mea katoa i roto i te koiora he puoro, he mea ano hoki kei a tatou ano tetahi mea. Koinei te waahanga mo etahi atu mea ataahua, tino uaua ranei i roto i te koiora.

Nga tohutohu whakarongo mo aku waiata

Nga tohutohu whakarongo mo aku waiata

In the art world, it is not unusual for contemporary works to require an introduction to their reception, because art has the task of establishing new perspectives. Music is also fundamentally an art form. All art forms have offshoots in the form of "commercial art"....

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Maramatanga Artificial (AI) me nga kare-a-roto

Maramatanga Artificial (AI) me nga kare-a-roto

The use of artificial intelligence in music production has become a hot topic. On the surface, it's about copyright law, but hidden within that is the accusation that it's morally reprehensible for artists to make use of AI in production. Reason enough for a concerned...

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Kua tohua e Apple Music

Kua tohua e Apple Music

We independent artists are used to being largely ignored by the various multipliers in the music business. This is then sold to us as the will of the listener. In reality, the practice of charging for streams only makes sales in the millions worthwhile for...

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He Tikanga Hohonu o Lo-Fi

He Tikanga Hohonu o Lo-Fi

First a brief introduction for those who have never heard the term Lo-Fi. It defines the intention of a piece of music in terms of sound quality and is a provocative contrast to Hi-Fi, which aims for the highest possible quality. So much for the tip of the iceberg. At...

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Te Reo Whanau me te Whakahāwea

Te Reo Whanau me te Whakahāwea

Actually I would have enough other things to do, but this topic is burning on my nails. As an artist, I should be primarily concerned with my art. In my younger years, this was a difficult undertaking, if only because of the need to secure an income. That hasn't...

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Whakaaroaro me te Waiata

Whakaaroaro me te Waiata

Meditation is increasingly being used unfairly as a label for relaxing music of all kinds, but meditation is more than relaxation. There are many voices of music journalists lamenting the increasing simplification of popular music. Songs are getting shorter and...

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Waiata Hiko Eclectic

Waiata Hiko Eclectic

Eclectic is derived from the ancient Greek "eklektós" and in its original literal sense means "chosen" or "select." In general, the term "eclecticism" refers to techniques and methods that combine styles, disciplines, or philosophies from different times or beliefs...

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Te whiriwhiri i waenga i te aha?

Te whiriwhiri i waenga i te aha?

Yes, the war in Ukraine is terrible. Just as terrible as the war in Yugoslavia, the war in Syria and hundreds of wars before. After the horror comes the analysis, and this is where it gets complicated. Of course, one can say that Putin has gone mad, and that almost...

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Te Atua o te Ki tonu

Te Atua o te Ki tonu

Scientific cosmology and spirituality are not opposites. The idea of a creation - of God - cannot come from nothing. It's time for a bold thought that removes a few seeming incongruities. As a person raised in Christianity, I, like many other skeptical people, have...

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He kino pea te puoro ngawari

He kino pea te puoro ngawari

Music consists of organized sound, rhythm and optionally language. This generous framework is sometimes dangerously reduced by our tendency to simplify. Too simple music degenerates our capacity for spirituality. It is not a triviality. Balance is the secret recipe in...

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Tino Tino Tauwhiro & Tauwhiro Taketake

Tino Tino Tauwhiro & Tauwhiro Taketake

Calculations show that we are heading towards a global peak in human population. However, according to the historically verifiable theory of the demographic transition, the increase will come to an end in the next century and the population will decrease again. For us...

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Me kaha ki te tu atu i te uauatanga

Me kaha ki te tu atu i te uauatanga

We like to create bubbles of hope so as not to despair. Yes, you fight for the good and ally yourself with like-minded people. That is important. But that doesn't make evil disappear, and ignoring it would be negligent. Defend your cause powerfully without losing your...

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Young vs Old

Young vs Old

Conflicts between young and old are also called generational conflicts. But why do they exist? Let’s take a look at it. First, let’s remember the different phases of life. Childhood and school years Entry into working life Building a career and/or family Leadership...

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HE TANGATA

HE TANGATA

Yes, I am guilty! Since I started my second, late career as a musician in 2019, I've been searching for the right genre that roughly describes my music and for musicians who follow a similar artistic approach as me. A few days ago, I stumbled across the term...

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Ko te Waiata Hiko ehara i te Kāhua!

Ko te Waiata Hiko ehara i te Kāhua!

Unfortunately, "electronic music" has become established in pop music as a kind of style description. This is not only fundamentally wrong, but also distorts the view of the whole for young listeners. A visit to Wikipedia can be useful here: Electronic Music. The...

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Kei te Hurorirori kau te rereketanga?

Kei te Hurorirori kau te rereketanga?

Of course, diversity is confusing at first, but as the Persian poet Saadi said hundreds of years ago: “Everything is difficult before it becomes easy”. For example, a single person called Horst Grabosch e toru nga ahuatanga kaitoi hei kaihanga waiata - Entprima Jazz...

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Beethoven me Drake

Beethoven me Drake

No doubt about it – Ludwig van Beethoven was an outstanding composer. Nevertheless, when viewed objectively, it is astonishing how penetratingly his, and other works of so-called classical music, are still performed by the highly subsidised symphony orchestras 200...

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Kei te Nui haere tonu te Waiata POP?

Kei te Nui haere tonu te Waiata POP?

The decisive answer is – NO If you take a very deep look at Spotify, for example, you will find an enormous variety of music. The question is, who does that? Of course, there are listeners who are always on the lookout for new sounds, but these are only a few music...

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Waiata me nga kare a roto

Waiata me nga kare a roto

There are many people who find it difficult to deal with emotions. Mental injuries or childhood traumas are only two of many reasons. The protective mechanisms of the soul (e.g. irony) are just as varied. But this does not mean that these people are emotionless. On...

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Taku Huarahi o te Ao

Taku Huarahi o te Ao

Photo: NASA On 21 July 1969 at 2.56 a.m. world time Neil Armstrong set foot on the moon. I was 13 years old at that time. It wasn’t until 6 years later that I became aware of the dimension of this photo, when I moved into my first own flat. In the boxes I found the...

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Miihini, Poverty me te Hauora Hinengaro

Miihini, Poverty me te Hauora Hinengaro

Machines, poverty and mental health are the three main issues that concern me – and they are all partly related. As is often the case, the connections are complex and not immediately obvious. When I became unable to work as a performing musician in 1998, a very...

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Nga waiata hapori me te haurangi momo

Nga waiata hapori me te haurangi momo

It has always been difficult to find the right genre for his own music. Especially in the streaming age the right drawer is important for addressing the audience and multipliers (playlisters, press etc.). No real artist thinks of genres when writing a song. Especially...

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Tauākī Whānui

Tauākī Whānui

Introduction When you get older, you start to think about the meaning of your past and future life. As an artist is often shaken by life, it is obvious that you can put yourself in the position of other shaken people. It is called empathy. Most people in the world...

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To Tatou Ara Whakawhiti

To Tatou Ara Whakawhiti

When I decided in 2019 to become artistically active again and to produce music, there was of course the task of ensuring the dissemination of my music, because art is worthless without an audience. When companies and artists advertise their products, this can be...

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Te Whakatairanga me te Tika

Te Whakatairanga me te Tika

My first period as a music professional ended at the age of 40. Like most of all musicians, I was a performing artist, not a holder of rights. Not until I became well known in the scene, I got some requests for compositions. I tell this, because it is extremely...

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He mea nui nga Tau

He mea nui nga Tau

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to...

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Whakatairanga Waiata hei tauira mo te Pakihi katoa

Whakatairanga Waiata hei tauira mo te Pakihi katoa

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn't have to pay anything to grab your...

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Whakatairanga Whakatairanga

Whakatairanga Whakatairanga

As the owner of a music label and producer of music, there is no getting away from social media promotion. This can be exhausting at times when you notice that contributions only have a half-life of a few hours, or at most days. It is therefore extremely important to...

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Ko te Huarahi Hou

Ko te Huarahi Hou

Me korero ahau i tenei ra mo te huarahi hou o Entprima. When musicians try to get into the music business, they have a huge problem. If they are totally newcomers, no label will be interested in them. First they have to prove their ability to reach an audience with DIY...

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