Promotion and Rights

Blogpost

March 13, 2020

Promotion an Return on Invest

My first period as a music professional ended at the age of 40. Like most of all musicians, I was a performing artist, not a holder of rights. Not until I became well known in the scene, I got some requests for compositions. I tell this, because it is extremely important for own invests in promotion. As a performing artist, you can play your ass off without gaining a sustained income. And indeed with the end of my first career, I just had reserves for about two years, in spite of nearly 4.000 gigs before. Transformed to all businesses, it means: The more rights you own, the more useful promotion invests should be.

Multiplication

The effect is multiplication. If two enthusiasts of your product tell about it to four others, the multiplication starts. Sure you can increase your income with this effect only as a member of a team, but only as long you are employed in the project. The rights owner takes advantage of the whole life cycle of the product. That seems to be a truism, but I experienced a lot of lack of practical awareness in this wisdom.

Rights Ownership

The music business is full of tragic examples for that issue. Even superstars had to enter the stage again, when they were old and tired, because lack of money. The revenue made only the big labels happy, because they were the rights owners. You could mention that this bases on stupidity of the performers, but think about situations, were you were heavily engaged in a project, and shared a lot of not payed work for an uncertain hope. This is the hope that clever business people use to inspire you to perform without participating enough in the rights.

If you are in a situation like team member of a start up, ask for the rights before you participate in promotion investments, or bad payed work and carefully check the chances of a yield on a long term.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Die Geschichte von Oberförster Karl-Heinz Flinte - Horst Grabosch

Die Geschichte von Oberförster Karl-Heinz Flinte

A new story by Horst Grabosch from the “Heroes of Work” series. This time the focus is on the profession of forester. Of course, Karl-Heinz Flinte does not fit the stereotype of a forester. On the cover, he looks more like a climate activist. But that is exactly Grabosch’s twist. The three episodes reveal the diversity of the activity. Flinte also occasionally shoots a boar when necessary, but he also suffers with the weakened trees and cares for the forest’s human visitors – after all, that’s what he’s paid to do. Just as with his music, he sits between all chairs, but the chairs always represent only a limited view. Grabosch always chooses individual themes and musical genres for a song, but in the process they form a whole picture over time. This picture is irritatingly diverse in terms of pattern formation. Perhaps this is precisely how Grabosch demonstrates our general lack of acceptance of the complexity of the world. But he always keeps his humorous wink.
Die Geschichte von Bademeister Adelwart - Horst Grabosch

Die Geschichte von Bademeister Adelwart

With the story of pool attendant Adelwart, Horst Grabosch presents the second release from the series “Heroes of Work”. With three episodes in this maxi-single he pays tribute to people who daily make their peaceful contribution to the functioning of our world. All three contributions of German poetry and musical eclecticism have the same jazzy base and vary in the small poems in German that form the song lyrics and in the soloistic elements. We are once again surprised by the variety of styles in Grabosch’s songs. There is jazz in this song and the jazz trumpeter, who was internationally successful many years ago, shows how to integrate styles when you have practiced them yourself.

Die Geschichte von Krankenschwester Hildegard - Horst Grabosch

Die Geschichte von Krankenschwester Hildegard

With the story of Nurse Hildegard, Horst Grabosch opens a new box of his imagination. With three episodes in this maxi-single, he pays tribute not only to professions that are socially important, but even more to the people who daily make their peaceful contribution to the functioning of our world. All three musical pieces have the same musical base and vary in the small poems in German that make up the lyrics of the song and in the solo elements. Other tributes to other professions have been announced. The series is entitled Heroes of Work. We are looking forward to more humorous episodes with new musical styles, as we are used to from the eclectic Grabosch.

Der Preis des Wollens - Horst Grabosch

Der Preis des Wollens

This downtempo track sets to music the poem of the same name, which deals with peace of mind. The academically trained musician speaks the text himself over a charming chord progression and poetic electronic sounds. Sophisticated but pleasing “Deutsche Poesie”.

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.

Alexis Entprima

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