Promotion and Rights

Blogpost

March 13, 2020

Promotion an Return on Invest

My first period as a music professional ended at the age of 40. Like most of all musicians, I was a performing artist, not a holder of rights. Not until I became well known in the scene, I got some requests for compositions. I tell this, because it is extremely important for own invests in promotion. As a performing artist, you can play your ass off without gaining a sustained income. And indeed with the end of my first career, I just had reserves for about two years, in spite of nearly 4.000 gigs before. Transformed to all businesses, it means: The more rights you own, the more useful promotion invests should be.

Multiplication

The effect is multiplication. If two enthusiasts of your product tell about it to four others, the multiplication starts. Sure you can increase your income with this effect only as a member of a team, but only as long you are employed in the project. The rights owner takes advantage of the whole life cycle of the product. That seems to be a truism, but I experienced a lot of lack of practical awareness in this wisdom.

Rights Ownership

The music business is full of tragic examples for that issue. Even superstars had to enter the stage again, when they were old and tired, because lack of money. The revenue made only the big labels happy, because they were the rights owners. You could mention that this bases on stupidity of the performers, but think about situations, were you were heavily engaged in a project, and shared a lot of not payed work for an uncertain hope. This is the hope that clever business people use to inspire you to perform without participating enough in the rights.

If you are in a situation like team member of a start up, ask for the rights before you participate in promotion investments, or bad payed work and carefully check the chances of a yield on a long term.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.
Christmas for Lunatics - Horst Graboscj

Christmas for Lunatics

2 years ago we were amazed when Horst Grabosch, with his project Entprima Jazz Cosmonauts released a Christmas song. At that time we could discover for the first time the romantic side of the otherwise often biting artist – but only in the music. The lyrics, disguised as a documentary, revealed his biting side again. The result of this mixture reflected his ambivalent nature. Today, a clearly biting Christmas song is on the gift table for 2022. On the basis of “Joy to the World” and this time under his civil name, he takes the Christmas concern with rockets and other war equipment violently on the joke. But again, the song has very pleasing sides.

Ich bin der Barde deiner nie gerträumten Träume - Horst Grabosch

Ich bin der Barde deiner nie geträumten Träume

Horst Grabosch is always good for a surprise. Not that this is the first poem set to music that the eclectic has published, but the style is new. Familiar twists appear, but with this song rock elements, a quote from historical NASA rocket launches and electronic elements give each other a hand. The German lyrics are no less confusing. Some kind of shaman promises the way to a new life, which begins “unceremoniously loud” in the “stripped skin”. The master himself sings and the tones of the melody oscillate between the tones of the familiar tempered tuning, although the former professional trumpeter certainly knows exactly where they actually belong – unique.

La quarta porta per la pace della mente - Captain Entprima & Horst Grabosch

La quarta porta per la pace della mente

Fourth soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. This meditation unit is based on the keynote A. This time a melodic instrument runs throughout the piece. As can be seen from the transient response of the tones, it is an electronic wind instrument. The sound has quite a few effects that evolve over time, but the phases are constantly shifting. A very impressive performance.

La terza porta per la pace della mente - Captain Entprima & Horst Grabosch

La terza porta per la pace della mente

Third soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. After opening the first door to peace of mind on the root C and the second door had root G, as expected the series continues with the root D – circle of fifths upwards. The principle remains, but the sounds change. Another wind chime and other melodic fragments. We are curious to see how it continues.

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus