Blog
Music Market and Streaming in 2024
Competition for the attention of an audience is becoming increasingly fierce and also more costly. This calls other market participants onto the scene who recognise this need and see their profit opportunity there – the promoters. This advertising market is growing with the number of producers, but there is a catch. The number of consumers is not growing at the same rate and, as only profits flow into advertising in the long term, the profit opportunities are increasingly drying up for the majority of all market participants. The fact that fraud is now coming into play is a dark side of human nature but nothing really new.
The End of Music Production
I began my probably penultimate journey musically on the fantastic “Spaceship Entprima” and will return to the spaceship with my creative spirit alongside my physical-spiritual appearance on planet Earth.
Listening instructions for my music
Music is also fundamentally an art form. All art forms have offshoots in the form of “commercial art”. Paintings are produced as wall decorations for homes and music is also sold as acoustic background music for everyday life. Some artists react to this practice by linking an artistic claim with this social attitude. Andy Warhol’s “Pop Art” is an example of this. Art critics and curators, who are supposed to be an aid to interpretation for art lovers, initially find it difficult to deal with such works because they are strongly linked to art history. This is why innovations in art are often promoted by art fans. That’s why I’m addressing you directly, dear art lover.
Artificial intelligence (AI) and emotions
The use of artificial intelligence in music production has become a hot topic. On the surface, it’s about copyright law, but hidden within that is the accusation that it’s morally reprehensible for artists to make use of AI in production. Reason enough for a concerned person to take a stand on this. My name is Horst Grabosch and I am a book author and music producer at the Entprima Publishing label.
Censored by Apple Music
When asked by the distributor, the album violated an Apple rule: “it is considered very generic for Apple Music, so it can have many copyright overlaps”. Since the album is an acoustic meditation and soul journey and comes under the genre “New Age”, I did some research and found dozens of albums with recordings of singing bowls. What is more generic than the recording of a sound body without additional structured content? The 13 tracks of my album are clearly highly artfully arranged and very different pieces of music. What is the problem?
A Deeper Meaning of Lo-Fi
First a brief introduction for those who have never heard the term Lo-Fi. It defines the intention of a piece of music in terms of sound quality and is a provocative contrast to Hi-Fi, which aims for the highest possible quality. So much for the tip of the iceberg.
Philosophically, Lo-Fi is a departure from the “higher and further” of our world. At a time when even Hi-Fi is no longer enough for many, and Dolby Atmos (multi-channel instead of stereo) is establishing itself as contemporary, the Lo-Fi trend takes on an almost revolutionary air. I would like to highlight 2 aspects of Lo-Fi that underpin this claim.
Mother Tongue and Discrimination
Quote: No German-language title in the Top 100 of the Official German Airplay Charts 2022.
BVMI Chairman Dr. Florian Drücke criticizes the fact that not a single German-language title can be found in the Top 100 of the Official German Airplay Charts 2022, thus setting a new negative record for a trend that the industry has been pointing out for years. At the same time, the study shows that the variety of genres listened to, including German-language music, continues to be great. In the music offer of the radio stations this is not reflected however. The fact that songs in German don’t play a particularly big role on the radio is not a new phenomenon, and the industry has addressed and criticized it many times over the years.
Meditation and Music
Meditation is increasingly being used unfairly as a label for relaxing music of all kinds, but meditation is more than relaxation.
Eclectic Electronic Music
After a long search for a suitable genre or term for my recent musical productions, I have found in “eclectic” the appropriate adjective.
Choice between what?
Of course, we condemn the war in Ukraine, but what choice do we have after that?
God of Fullness
Scientific cosmology and spirituality are not opposites. The idea of a creation – of God – cannot come from nothing.
Trivial music can be dangerous
Music consists of organized sound, rhythm and optionally language. This generous framework is sometimes dangerously reduced by our tendency to simplify.
Overpopulation & Demographic Transition
Calculations show that we are heading towards a global peak in human population.
Progress is not achieved by fulfilling majority expectations
Majority expectations are also called mainstream. Constant feeding of the mainstream leads to stagnation, and stagnation means death.
We have to be able to withstand complexity
We like to create bubbles of hope so as not to despair. Yes, you fight for the good and ally yourself with like-minded people.
Young vs. Old
Conflicts between young and old are also called generational conflicts. But why do they exist? Let’s take a look at it. First, let’s remember the different phases of life.
SOPHIE
I am infinitely sorry that you, SOPHIE, did not have enough time of life. But your fans will never forget you, and as of today you have a new fan – R.I.P.
Electronic Music Is Not a Style!
Unfortunately, “electronic music” has become established in pop music as a kind of style description. This is not only fundamentally wrong, but also distorts the view of the whole for young listeners.
Is Diversity Confusing?
You don’t fit one hundred percent with the current trend, so you don’t get an existing stage
Beethoven vs. Drake
It is fundamentally undemocratic when value systems are artificially kept alive. The decisive course for humanistic and fair value systems is set in education.
Is Pop Music Becoming More and More Boring?
Research shows that the hits are getting simpler and simpler. Is this a picture of the entire music market?
From Beethoven and Free Jazz to Electronic Pop Music
Producing Electronic Pop Music was a happy return of the inner child. What a miraculous coincidence at an advanced age.
Music and Emotions
An ironic refraction of the basic emotional attitude, which is undoubtedly a condition for truthful music, can be helpful.
My Global Approach
The world has changed much more through science and technology than the keepers of the past preach to us.
Machines, Poverty and Mental Health
Machines, poverty and mental health are the three main issues that concern me – and they are all partly related.
Sociopolitical songs and genre madness
While relax moods have a huge representation in music genres of the streaming services, sociopolitical approaches are nearly invisible.
General Statement
Entprima Insights | This statement deals with the fight for global respect, prosperity and serenity as driving force for all activities.
Our Way of Communication
Entprima Insights | Our way to satisfy the communication preferences of our friends, and still not surrender to the dictates of social media channels.
Promotion and Rights
Entprima Artist Insights | Even superstars had to enter the stage again, when they were old and tired, because of missing rights ownership.
Numbers are Important
Entprima Artist Insights | How to get a million fans, or whatever you call it? You will need a lot of promotion to reach a million.
Music Promotion as an Example for all Business
Entprima Artist Insights | If we talk about music promotion, there are some very interesting aspects as an example for all business.
Social Media Promotion
Entprima Artist Insights | As the owner of a music label and producer of music, there is no getting away from social media promotion.
Spaceship Entprima | The End of the Story
Entprima Story Insights | Sometimes stories come to a sudden end. This is what happened to the story of the Spaceship Entprima.
Spaceships and Law on Earth
Entprima Story Insights | How law on earth influences imagination. Solutions for the naming are required and found.
Fiction vs. Reality
Entprima Story Insights | A simple course about the relationship of fiction and reality with some surprises.
Spaceship Entprima | Apes and Humans
Entprima Story Insights | The Homo Sapiens still belongs to the order of primates, such as gorillas and chimpanzees. And that’s exactly how he behaves.
Spaceship Entprima | Aspects for Musicians
Entprima Story Insights | There are no musicians on board of the Spaceship. This fact is important to understand this post, and the music releases of this time.
Spaceship Entprima | The Rooms
Entprima Story Insights | For the sound of the related releases, it is useful to know something about the rooms, where music was performed on spaceship.
Spaceship Entprima | Introducing Captain E
Entprima Story Insights | Introducing Captain Entprima, who is responsible for the music on board. It was not his native task, but his passion decided.
Spaceship Entprima | First Music Event
When the passengers found the musician who probably could create the onboard music for the upcoming months, they wanted to hear some samples.
Spaceship Entprima | Missing Arts
Entprima Story Insights | The artists were missing on board of the spaceship because no one on the selection committee thought they were necessary.
Spaceship Entprima | Introduction
Entprima Story Insights | This is the starting point of our first story, where 10 music releases were involved.
The New Approach
Let me today speak about a new approach of Entprima. When musicians try to get into the music business, they have a huge problem. If they are totally newcomers, no label will be interested in them.