May 20, 2020
When I decided in 2019 to become artistically active again and to produce music, there was of course the task of ensuring the dissemination of my music, because art is worthless without an audience. When companies and artists advertise their products, this can be summarized under the term “promotion”. So I set out to identify trustworthy promotion opportunities. This search turned out to be tedious because there are hundreds of promotion agencies and channels that do not always work with means that match my intention.
Social media channels have become one of the most important digital promotion tools available today, and dozens of providers such as Facebook, Twitter and others are vying for users’ favor. The channels have the reach that artists need to promote their art. Every social media user has made his or her choice at some point, and is an avid user of Facebook, TikTok or other services. In order to stand out from the competition, each service has developed its own style and its own forms of communication and rules. For the advertiser, this means that he or she must comply with that style and those rules. This leads to a dilemma for small businesses or individual companies, such as artists. At some point they are faced with the question of whether they want to devote more time to their art or their advertising, because lifetime is not divisible.
I did not become an artist to become a specialist in advertising. And I don’t feel like submitting to the dictates of the channels either. I want to communicate with people who are interested in my work, and I would like to leave it up to everyone to choose how and where they collect their information. I want to know who you are, and I want to know each one of you by name and not anonymously. On the channels, everyone can do what they want, because I do not make these rules, but I will not react to them under any circumstances. Today I have decided to establish my website as the only source of my provided information.
I have control over it and can decide how I organize and form the information. For example, my high-quality translation tool is very important to me, so that I can post to everyone in their native language.
From the website the respective posts are distributed in english to the social media channels, so that everyone can use their service of choice to follow my information. I will continue to review friend requests or other things if you want to connect through a channel of your choice, but I will no longer make any sound through Messenger or public channels.
I was born in the largest coal mining area in Germany, known as the “Ruhrgebiet”. After school I worked as a professional musician until I was 40 years old. This time is well documented on WIKIPEDIA
After a burnout I had to give up my job, moved to the south of Germany, to the Munich region, and did an apprenticeship as an information technologist.
Another burnout forced me to rebuild my existence again, which collapsed just because of the corona crisis. In expectation of poverty at retirement age, I began to build a second career as a musician in 2019.
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