The New Approach

Blogpost

November 18, 2018

Let me today speak about a new approach of Entprima. When musicians try to get into the music business, they have a huge problem. If they are totally newcomers, no label will be interested in them. First they have to prove their ability to reach an audience with DIY (do-it-yourself).

There are unpaid gigs, invests in equipment and demo productions, marketing and so on. Sure they are hopeful to be enough talented and to have the right music for a glamorous career. But there is no prove on the short track.

There is no other solution for that, then a tremendous long breath. But meanwhile the global music business develops and maybe they lose the contact to the contemporary taste of the public. The whole thing get very shaky. There is only one way to follow the own instinct by doing everything self and using the possibilities of todays digital tools.

For that you need musical talents plus marketing talents on top. But maybe there is not enough time to manage both. So the only chance is to see it as a life project and to do what you love. Not everybody is ready for that approach. Maybe your dream of a successful career is bigger than the love to music, maybe you have to finance a family, or fulfill other everyday’s requirements.

That is exactly the position Entprima was in, when I decided to take over the whole stuff. And most of the former musicians are still at my side, but not everyone on the forefront of the business. So I am a happy man, to be back in music after 20 years without my former passion.

I enjoy to produce music with unknown talents, and believe me, it is worth to hear that music! I also added jazz music to the portfolio of the music brand Entprima, because jazz is my passion, and I give a shit on all rumors that it don’t fit to the dance-pop titles, which are popular with former Entprima productions.

Because – what at all on this crazy planet fits to other things? So enjoy the dance music, if you want to have fun, and enjoy the jazz music, if you need some food for your mind.

We like to name our offers “Soulfood”

Fanpost

Apart from our stories and music releases we still have one or two things to say. These messages are sometimes interesting for one person and sometimes for another. We don’t want to divide it up thematically and call it “fanpost”.

If you are interested in our world of thoughts, it won’t bother you to find out about things that don’t directly concern you. At least we hope so.

Newest Music

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.

Christmas for Lunatics - Horst Graboscj

Christmas for Lunatics

2 years ago we were amazed when Horst Grabosch, with his project Entprima Jazz Cosmonauts released a Christmas song. At that time we could discover for the first time the romantic side of the otherwise often biting artist – but only in the music. The lyrics, disguised as a documentary, revealed his biting side again. The result of this mixture reflected his ambivalent nature. Today, a clearly biting Christmas song is on the gift table for 2022. On the basis of “Joy to the World” and this time under his civil name, he takes the Christmas concern with rockets and other war equipment violently on the joke. But again, the song has very pleasing sides.

Everybody Get Up - Entprima Live

Everybody Get Up

“Everybody Get Up” ended at the time when the 7-piece event band Entprima Live was just getting on the road to success. The first studio production consumed tons of time and passion. The name of the song should be the program for the live performances – and it was!

Roads To Neverland - Entprima Live

Roads To Neverland

Sometimes life or the path one goes is foggy. Even if you have to take a detour, you must never forget that it is your own. Never stop dreaming and follow your red thread.

Calling Me - Entprima Live

Calling Me

„Calling me“ is a breezy, slightly audible and dreamy dance-pop duet by Entprima Live. A song without musical repetitions in the classical context of verse and chorus. A sample choir and a telephone-sounding synth sound form the musical links between the three parts of the song. It leaves a lot of air for the thoughts of the listener.

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Newest Fanposts

Meditation and Music

Meditation is increasingly being used unfairly as a label for relaxing music of all kinds, but meditation is more than relaxation.

Eclectic Electronic Music

After a long search for a suitable genre or term for my recent musical productions, I have found in “eclectic” the appropriate adjective.

Choice between what?

Of course, we condemn the war in Ukraine, but what choice do we have after that?

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus