The New Approach

Blogpost

November 18, 2018

Let me today speak about a new approach of Entprima. When musicians try to get into the music business, they have a huge problem. If they are totally newcomers, no label will be interested in them. First they have to prove their ability to reach an audience with DIY (do-it-yourself).

There are unpaid gigs, invests in equipment and demo productions, marketing and so on. Sure they are hopeful to be enough talented and to have the right music for a glamorous career. But there is no prove on the short track.

There is no other solution for that, then a tremendous long breath. But meanwhile the global music business develops and maybe they lose the contact to the contemporary taste of the public. The whole thing get very shaky. There is only one way to follow the own instinct by doing everything self and using the possibilities of todays digital tools.

For that you need musical talents plus marketing talents on top. But maybe there is not enough time to manage both. So the only chance is to see it as a life project and to do what you love. Not everybody is ready for that approach. Maybe your dream of a successful career is bigger than the love to music, maybe you have to finance a family, or fulfill other everyday’s requirements.

That is exactly the position Entprima was in, when I decided to take over the whole stuff. And most of the former musicians are still at my side, but not everyone on the forefront of the business. So I am a happy man, to be back in music after 20 years without my former passion.

I enjoy to produce music with unknown talents, and believe me, it is worth to hear that music! I also added jazz music to the portfolio of the music brand Entprima, because jazz is my passion, and I give a shit on all rumors that it don’t fit to the dance-pop titles, which are popular with former Entprima productions.

Because – what at all on this crazy planet fits to other things? So enjoy the dance music, if you want to have fun, and enjoy the jazz music, if you need some food for your mind.

We like to name our offers “Soulfood”

Fanpost

Apart from our stories and music releases we still have one or two things to say. These messages are sometimes interesting for one person and sometimes for another. We don’t want to divide it up thematically and call it “fanpost”.

If you are interested in our world of thoughts, it won’t bother you to find out about things that don’t directly concern you. At least we hope so.

Newest Music

Tropical Fruit Mix - Horst Grabosch, Alexis Entprima

Tropical Fruit Mix

Horst Grabosch and Alexis Entprima with a new dance track that again goes into the leg as well as the brain. A poppy horn section, borrowed from the days of Chicago and Blood Sweat and Tears, is at the center of the song. As you would expect with Grabosch’s compositions, there are also extensive quotes from the blues and a guest appearance by the Peking Opera – all perfectly molded into a tropical house track.

Talk to Me - Horst Grabosch & Alexis Entprima

Talk to Me

Horst Grabosch continues to surf the wave of summer with his alter ego Alexis Entprima. Today his message is “Talk to Me”, which is always better than “Shoot on Me”. Like the last summer singles, it is electronic dance music with always different subgenres, like electro or Future House in this case. And again Grabosch invites some eclectic guests. In this song a rock band sounds from another world. There’s definitely a different way to be boring.

I Need You Now - Horst Grabosch, Alexis Entprima

I Need You Now

The song is a dance track in Future House style. As usual with the eclectic producer Horst Grabosch, elements from other worlds appear. The title of the song appears in the comprehensible lyrics, but is only a thematic orientation. The story is told in the music and in the cover. It is about loneliness and the desire for togetherness in a crazy world. A slowly but steadily growing listenership begins to understand the overall concept of the soul-seeker in his books and songs. Interestingly, we also find other electronic producers expanding their stylistic and sonic repertoire within a single song. The pioneering attitude of the artist Grabosch seems to follow a trend. It is no coincidence that Grabosch also urges more anarchy in thinking in his books. It is a very special anarchy that does not exhaust itself in the struggle for resistance, but refuses to obey partly unspoken rules. One could call it a liberation of the mind.

See You Again - Horst Grabosch, Alexis Entprima

See You Again

‘See You Again’ is a drum ‘n’ bass style track. The book author and music producer Horst Grabosch works with onomatopoetic voices in his emotional international songs. Mostly only the title is understandable in English. But this title expresses the mood of the song. Here it is about meeting again in life or even afterwards. New soul food from the soulseeker Grabosch. Easily consumable music with surprises and depth. Also suitable for chillout or lounge issues.

Easy - Horst Grabosch, Alexis Entprima

Easy

So how should we classify this song? The only word we can clearly understand from the voices is ‘Easy’ and that’s exactly how the song comes across. It’s not the first time Grabosch has poured out his magic over a fairly commercial base. Yes, there are a lot of samples involved, but so ingeniously integrated that soul really shines through and in addition there are his inconspicuous but pretty melodies, which he always artfully puts together from the samples or plays in himself. Easy is a song that puts you in a good mood. A young couple walks on the beach and protect themselves with an umbrella against the sun. Everything is easy, even listening, as melodic elements reminiscent of easy listening of the 90’s resound over the loose electro house groove. An eclectic mix of modern electronic music and traditional elements of pop history. Swinging chillout music.

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Newest Fanposts

Censored by Apple

When asked by the distributor, the album violated an Apple rule: “it is considered very generic for Apple Music, so it can have many copyright overlaps”. Since the album is an acoustic meditation and soul journey and comes under the genre “New Age”, I did some research and found dozens of albums with recordings of singing bowls. What is more generic than the recording of a sound body without additional structured content? The 13 tracks of my album are clearly highly artfully arranged and very different pieces of music. What is the problem?

A Deeper Meaning of Lo-Fi

First a brief introduction for those who have never heard the term Lo-Fi. It defines the intention of a piece of music in terms of sound quality and is a provocative contrast to Hi-Fi, which aims for the highest possible quality. So much for the tip of the iceberg.
Philosophically, Lo-Fi is a departure from the “higher and further” of our world. At a time when even Hi-Fi is no longer enough for many, and Dolby Atmos (multi-channel instead of stereo) is establishing itself as contemporary, the Lo-Fi trend takes on an almost revolutionary air. I would like to highlight 2 aspects of Lo-Fi that underpin this claim.

Mother Tongue and Discrimination

Quote: No German-language title in the Top 100 of the Official German Airplay Charts 2022.
BVMI Chairman Dr. Florian Drücke criticizes the fact that not a single German-language title can be found in the Top 100 of the Official German Airplay Charts 2022, thus setting a new negative record for a trend that the industry has been pointing out for years. At the same time, the study shows that the variety of genres listened to, including German-language music, continues to be great. In the music offer of the radio stations this is not reflected however. The fact that songs in German don’t play a particularly big role on the radio is not a new phenomenon, and the industry has addressed and criticized it many times over the years.

Alexis Entprima

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