Social Media Promotion

Blogpost

November 25, 2019

Entprima Live

As the owner of a music label and producer of music, there is no getting away from social media promotion. This can be exhausting at times when you notice that contributions only have a half-life of a few hours, or at most days.

It is therefore extremely important to reach the right target group so that the articles don’t evaporate in the first place. Now the social media channels are used by quite different people despite the similarity of the technology.

LinkedIn is known as a business channel, and it only makes limited sense to promote art here. Some of them are certainly already rubbing themselves against the term “promotion”. But if we remain honest, every public statement has the purpose of promotion, otherwise you could let it be.

The question remains how I can reach users of a channel without falling into flat advertising. The ridge is narrow and also not very selective. But if you meet the interests of the users, they can also benefit. With two followers in one year I certainly missed that completely. After all, the number of people interested in my personal profile is increasing.

Analyzing situations and drawing conclusions from them is also part of social media strategies. So what does the analysis tell me? The contributions arouse interest in the person behind them, but the topic itself is not of particular interest here. What is to be done?

If you don’t have anything else to say outside the topic, you can safely switch off the channel. Then it’s not worth the effort. However, the operation of a music label also has a business side. And that is enormous in the case of music production. What could be more obvious than chatting about this site here? It might be very interesting for many users, how one manages to generate attention for his thing. And that even without a big budget, which is the normal state of affairs for the many passionate musicians who want to go to the sun of the market.

Come on, let’s do it! I hope to strike the right blow so that, on the one hand, interest does not slacken and, on the other, it does not get on your nerves. And lo and behold, we have already touched on a first topic in this “preface”.

In theory, music marketing is not very complicated, but the devil is in the details. Without constant learning of the laws of the market, you are in a lost cause.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.
Christmas for Lunatics - Horst Graboscj

Christmas for Lunatics

2 years ago we were amazed when Horst Grabosch, with his project Entprima Jazz Cosmonauts released a Christmas song. At that time we could discover for the first time the romantic side of the otherwise often biting artist – but only in the music. The lyrics, disguised as a documentary, revealed his biting side again. The result of this mixture reflected his ambivalent nature. Today, a clearly biting Christmas song is on the gift table for 2022. On the basis of “Joy to the World” and this time under his civil name, he takes the Christmas concern with rockets and other war equipment violently on the joke. But again, the song has very pleasing sides.

Ich bin der Barde deiner nie gerträumten Träume - Horst Grabosch

Ich bin der Barde deiner nie geträumten Träume

Horst Grabosch is always good for a surprise. Not that this is the first poem set to music that the eclectic has published, but the style is new. Familiar twists appear, but with this song rock elements, a quote from historical NASA rocket launches and electronic elements give each other a hand. The German lyrics are no less confusing. Some kind of shaman promises the way to a new life, which begins “unceremoniously loud” in the “stripped skin”. The master himself sings and the tones of the melody oscillate between the tones of the familiar tempered tuning, although the former professional trumpeter certainly knows exactly where they actually belong – unique.

La quarta porta per la pace della mente - Captain Entprima & Horst Grabosch

La quarta porta per la pace della mente

Fourth soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. This meditation unit is based on the keynote A. This time a melodic instrument runs throughout the piece. As can be seen from the transient response of the tones, it is an electronic wind instrument. The sound has quite a few effects that evolve over time, but the phases are constantly shifting. A very impressive performance.

La terza porta per la pace della mente - Captain Entprima & Horst Grabosch

La terza porta per la pace della mente

Third soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. After opening the first door to peace of mind on the root C and the second door had root G, as expected the series continues with the root D – circle of fifths upwards. The principle remains, but the sounds change. Another wind chime and other melodic fragments. We are curious to see how it continues.

Alexis Entprima

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