Social Media Promotion

Blogpost

November 25, 2019

Entprima Live

As the owner of a music label and producer of music, there is no getting away from social media promotion. This can be exhausting at times when you notice that contributions only have a half-life of a few hours, or at most days.

It is therefore extremely important to reach the right target group so that the articles don’t evaporate in the first place. Now the social media channels are used by quite different people despite the similarity of the technology.

LinkedIn is known as a business channel, and it only makes limited sense to promote art here. Some of them are certainly already rubbing themselves against the term “promotion”. But if we remain honest, every public statement has the purpose of promotion, otherwise you could let it be.

The question remains how I can reach users of a channel without falling into flat advertising. The ridge is narrow and also not very selective. But if you meet the interests of the users, they can also benefit. With two followers in one year I certainly missed that completely. After all, the number of people interested in my personal profile is increasing.

Analyzing situations and drawing conclusions from them is also part of social media strategies. So what does the analysis tell me? The contributions arouse interest in the person behind them, but the topic itself is not of particular interest here. What is to be done?

If you don’t have anything else to say outside the topic, you can safely switch off the channel. Then it’s not worth the effort. However, the operation of a music label also has a business side. And that is enormous in the case of music production. What could be more obvious than chatting about this site here? It might be very interesting for many users, how one manages to generate attention for his thing. And that even without a big budget, which is the normal state of affairs for the many passionate musicians who want to go to the sun of the market.

Come on, let’s do it! I hope to strike the right blow so that, on the one hand, interest does not slacken and, on the other, it does not get on your nerves. And lo and behold, we have already touched on a first topic in this “preface”.

In theory, music marketing is not very complicated, but the devil is in the details. Without constant learning of the laws of the market, you are in a lost cause.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Die Geschichte von Oberförster Karl-Heinz Flinte - Horst Grabosch

Die Geschichte von Oberförster Karl-Heinz Flinte

A new story by Horst Grabosch from the “Heroes of Work” series. This time the focus is on the profession of forester. Of course, Karl-Heinz Flinte does not fit the stereotype of a forester. On the cover, he looks more like a climate activist. But that is exactly Grabosch’s twist. The three episodes reveal the diversity of the activity. Flinte also occasionally shoots a boar when necessary, but he also suffers with the weakened trees and cares for the forest’s human visitors – after all, that’s what he’s paid to do. Just as with his music, he sits between all chairs, but the chairs always represent only a limited view. Grabosch always chooses individual themes and musical genres for a song, but in the process they form a whole picture over time. This picture is irritatingly diverse in terms of pattern formation. Perhaps this is precisely how Grabosch demonstrates our general lack of acceptance of the complexity of the world. But he always keeps his humorous wink.
Die Geschichte von Bademeister Adelwart - Horst Grabosch

Die Geschichte von Bademeister Adelwart

With the story of pool attendant Adelwart, Horst Grabosch presents the second release from the series “Heroes of Work”. With three episodes in this maxi-single he pays tribute to people who daily make their peaceful contribution to the functioning of our world. All three contributions of German poetry and musical eclecticism have the same jazzy base and vary in the small poems in German that form the song lyrics and in the soloistic elements. We are once again surprised by the variety of styles in Grabosch’s songs. There is jazz in this song and the jazz trumpeter, who was internationally successful many years ago, shows how to integrate styles when you have practiced them yourself.

Die Geschichte von Krankenschwester Hildegard - Horst Grabosch

Die Geschichte von Krankenschwester Hildegard

With the story of Nurse Hildegard, Horst Grabosch opens a new box of his imagination. With three episodes in this maxi-single, he pays tribute not only to professions that are socially important, but even more to the people who daily make their peaceful contribution to the functioning of our world. All three musical pieces have the same musical base and vary in the small poems in German that make up the lyrics of the song and in the solo elements. Other tributes to other professions have been announced. The series is entitled Heroes of Work. We are looking forward to more humorous episodes with new musical styles, as we are used to from the eclectic Grabosch.

Der Preis des Wollens - Horst Grabosch

Der Preis des Wollens

This downtempo track sets to music the poem of the same name, which deals with peace of mind. The academically trained musician speaks the text himself over a charming chord progression and poetic electronic sounds. Sophisticated but pleasing “Deutsche Poesie”.

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.

Alexis Entprima

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