Numbers are Important

Blogpost

January 16, 2020

Numbers - Entprima

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to eliminate. In the smartest way it means: „If you like that, you are not alone.“ There is nothing bad in it.

But how to get a million fans, or whatever you call it? You will need a lot of promotion to reach a million. And promotion needs some money invest. Next thought in every business case is the revenue, that could be expected, and more important, the win. But that is not that easy, because invests and wins are no identical twins, which walk in the same rhythm.

If your numbers of followers are very small, you shouldn’t mention it at all, because this means failure. It is not easy to find out the right amount of followers, where it changes to a measure of success. And additionally it depends on the frame of announcement. If the number is still not very impressing, but rather acceptable, you could mention a time frame to relativate the pure number (i.e. “already in the first month“). Watch your wording!

But there is still the question, what happens in between the run to the million, and the financial win. In the beginning it is a pure disaster! You pay a lot for nearly nothing. But on the long run it changes until an automatism of mass is coming in. And at this point we are talking of the „long run“. But while the pure increasing of numbers in the beginning of your campaigns is a question of the heights of investments, the change to conversion into financial win is a question of real interest in your product, because the automatism will not happen without real interest in the product.

How do your numbers develop? Are their still parallel to your invests, you still didn’t reach the top of the investment mountain. You need some tries to find out, where the top is located in your niche. And for the decision, how much to invest, you need to have a clear imagination, of your expected revenue. At last you have to be very careful with your choice of promotion partners in a highly corrupted market.

Don’t dream of the revenue of the 1% highly successful competitors in your industy sector, but take the average of the 99% as a realistic scale.

Most of today existing music promotion services are gangsters, and provide fake streams. With new algorithms the streaming services can detect them and will not pay for this “artificial streams”.

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Professional Insights

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According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Tropical Fruit Mix - Horst Grabosch, Alexis Entprima

Tropical Fruit Mix

Horst Grabosch and Alexis Entprima with a new dance track that again goes into the leg as well as the brain. A poppy horn section, borrowed from the days of Chicago and Blood Sweat and Tears, is at the center of the song. As you would expect with Grabosch’s compositions, there are also extensive quotes from the blues and a guest appearance by the Peking Opera – all perfectly molded into a tropical house track.
Talk to Me - Horst Grabosch & Alexis Entprima

Talk to Me

Horst Grabosch continues to surf the wave of summer with his alter ego Alexis Entprima. Today his message is “Talk to Me”, which is always better than “Shoot on Me”. Like the last summer singles, it is electronic dance music with always different subgenres, like electro or Future House in this case. And again Grabosch invites some eclectic guests. In this song a rock band sounds from another world. There’s definitely a different way to be boring.

I Need You Now - Horst Grabosch, Alexis Entprima

I Need You Now

The song is a dance track in Future House style. As usual with the eclectic producer Horst Grabosch, elements from other worlds appear. The title of the song appears in the comprehensible lyrics, but is only a thematic orientation. The story is told in the music and in the cover. It is about loneliness and the desire for togetherness in a crazy world. A slowly but steadily growing listenership begins to understand the overall concept of the soul-seeker in his books and songs. Interestingly, we also find other electronic producers expanding their stylistic and sonic repertoire within a single song. The pioneering attitude of the artist Grabosch seems to follow a trend. It is no coincidence that Grabosch also urges more anarchy in thinking in his books. It is a very special anarchy that does not exhaust itself in the struggle for resistance, but refuses to obey partly unspoken rules. One could call it a liberation of the mind.

See You Again - Horst Grabosch, Alexis Entprima

See You Again

‘See You Again’ is a drum ‘n’ bass style track. The book author and music producer Horst Grabosch works with onomatopoetic voices in his emotional international songs. Mostly only the title is understandable in English. But this title expresses the mood of the song. Here it is about meeting again in life or even afterwards. New soul food from the soulseeker Grabosch. Easily consumable music with surprises and depth. Also suitable for chillout or lounge issues.

Easy - Horst Grabosch, Alexis Entprima

Easy

So how should we classify this song? The only word we can clearly understand from the voices is ‘Easy’ and that’s exactly how the song comes across. It’s not the first time Grabosch has poured out his magic over a fairly commercial base. Yes, there are a lot of samples involved, but so ingeniously integrated that soul really shines through and in addition there are his inconspicuous but pretty melodies, which he always artfully puts together from the samples or plays in himself. Easy is a song that puts you in a good mood. A young couple walks on the beach and protect themselves with an umbrella against the sun. Everything is easy, even listening, as melodic elements reminiscent of easy listening of the 90’s resound over the loose electro house groove. An eclectic mix of modern electronic music and traditional elements of pop history. Swinging chillout music.

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus

Entprima Publishing

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