Numbers are Important

Blogpost

January 16, 2020

Numbers - Entprima

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to eliminate. In the smartest way it means: „If you like that, you are not alone.“ There is nothing bad in it.

But how to get a million fans, or whatever you call it? You will need a lot of promotion to reach a million. And promotion needs some money invest. Next thought in every business case is the revenue, that could be expected, and more important, the win. But that is not that easy, because invests and wins are no identical twins, which walk in the same rhythm.

If your numbers of followers are very small, you shouldn’t mention it at all, because this means failure. It is not easy to find out the right amount of followers, where it changes to a measure of success. And additionally it depends on the frame of announcement. If the number is still not very impressing, but rather acceptable, you could mention a time frame to relativate the pure number (i.e. “already in the first month“). Watch your wording!

But there is still the question, what happens in between the run to the million, and the financial win. In the beginning it is a pure disaster! You pay a lot for nearly nothing. But on the long run it changes until an automatism of mass is coming in. And at this point we are talking of the „long run“. But while the pure increasing of numbers in the beginning of your campaigns is a question of the heights of investments, the change to conversion into financial win is a question of real interest in your product, because the automatism will not happen without real interest in the product.

How do your numbers develop? Are their still parallel to your invests, you still didn’t reach the top of the investment mountain. You need some tries to find out, where the top is located in your niche. And for the decision, how much to invest, you need to have a clear imagination, of your expected revenue. At last you have to be very careful with your choice of promotion partners in a highly corrupted market.

Don’t dream of the revenue of the 1% highly successful competitors in your industy sector, but take the average of the 99% as a realistic scale.

Most of today existing music promotion services are gangsters, and provide fake streams. With new algorithms the streaming services can detect them and will not pay for this “artificial streams”.

From our YouTube Channels

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Professional Insights

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

From Ape to Human - Audio Version

Special Corona Release – From Ape to Human

We already reseased all tunes from the stage play as singles, put it also together in playlists as soundtrack, and always hoped that it could happen live soon. But unfortunately the pandemic is very long lasting and a live event is not in sight.

Danceable Mountain Walk - Alexis Entprima

Danceable Mountain Walk

A relaxed mountain walk. Dancing through the mountains. Warming Up in Lower Regions – Reaching Upper Regions – Enjoy the View.

Avoid Cable Cars to Mountain Peaks - Entprima Jazz Cosmonauts

Avoid Cable Cars to Mountain Peaks

Avoid Cable Cars to Mountain Peaks is not a song in the conventional sense. It is rather poetry with music.

Soul Purifying Wind - Captain Entprima

Soul Purifying Wind

Hear and feel the wind that purifies the soul. Mixed with musical sounds that warm the heart.

The Blue Cavern - Captain Entprima

The Blue Cavern

Feel the magic of a beautiful cave with the sound of dripping water and magical sounds.

How to Follow Us

The most important news are provided as a teaser from this website to the mentioned networks above, so you can choose your preferred network to follow us. With link to this website we offer everything multilingual.

You can also directly book a subscription for channels in the Stay Connected dialog. The newsletter subscription is subject to the following conditions:

I agree to receive the Entprima newsletter about "Entprima - Music & More" on an approximately monthly basis. I can revoke my consent at any time free of charge for the future in any e-mail I receive. You will find detailed information on how we handle your data and the newsletter software MailChimp used by us in our privacy policy