Numbers are Important

Blogpost

January 16, 2020

Numbers - Entprima

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to eliminate. In the smartest way it means: „If you like that, you are not alone.“ There is nothing bad in it.

But how to get a million fans, or whatever you call it? You will need a lot of promotion to reach a million. And promotion needs some money invest. Next thought in every business case is the revenue, that could be expected, and more important, the win. But that is not that easy, because invests and wins are no identical twins, which walk in the same rhythm.

If your numbers of followers are very small, you shouldn’t mention it at all, because this means failure. It is not easy to find out the right amount of followers, where it changes to a measure of success. And additionally it depends on the frame of announcement. If the number is still not very impressing, but rather acceptable, you could mention a time frame to relativate the pure number (i.e. “already in the first month“). Watch your wording!

But there is still the question, what happens in between the run to the million, and the financial win. In the beginning it is a pure disaster! You pay a lot for nearly nothing. But on the long run it changes until an automatism of mass is coming in. And at this point we are talking of the „long run“. But while the pure increasing of numbers in the beginning of your campaigns is a question of the heights of investments, the change to conversion into financial win is a question of real interest in your product, because the automatism will not happen without real interest in the product.

How do your numbers develop? Are their still parallel to your invests, you still didn’t reach the top of the investment mountain. You need some tries to find out, where the top is located in your niche. And for the decision, how much to invest, you need to have a clear imagination, of your expected revenue. At last you have to be very careful with your choice of promotion partners in a highly corrupted market.

Don’t dream of the revenue of the 1% highly successful competitors in your industy sector, but take the average of the 99% as a realistic scale.

Most of today existing music promotion services are gangsters, and provide fake streams. With new algorithms the streaming services can detect them and will not pay for this “artificial streams”.

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Professional Insights

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According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.
Christmas for Lunatics - Horst Graboscj

Christmas for Lunatics

2 years ago we were amazed when Horst Grabosch, with his project Entprima Jazz Cosmonauts released a Christmas song. At that time we could discover for the first time the romantic side of the otherwise often biting artist – but only in the music. The lyrics, disguised as a documentary, revealed his biting side again. The result of this mixture reflected his ambivalent nature. Today, a clearly biting Christmas song is on the gift table for 2022. On the basis of “Joy to the World” and this time under his civil name, he takes the Christmas concern with rockets and other war equipment violently on the joke. But again, the song has very pleasing sides.

Ich bin der Barde deiner nie gerträumten Träume - Horst Grabosch

Ich bin der Barde deiner nie geträumten Träume

Horst Grabosch is always good for a surprise. Not that this is the first poem set to music that the eclectic has published, but the style is new. Familiar twists appear, but with this song rock elements, a quote from historical NASA rocket launches and electronic elements give each other a hand. The German lyrics are no less confusing. Some kind of shaman promises the way to a new life, which begins “unceremoniously loud” in the “stripped skin”. The master himself sings and the tones of the melody oscillate between the tones of the familiar tempered tuning, although the former professional trumpeter certainly knows exactly where they actually belong – unique.

La quarta porta per la pace della mente - Captain Entprima & Horst Grabosch

La quarta porta per la pace della mente

Fourth soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. This meditation unit is based on the keynote A. This time a melodic instrument runs throughout the piece. As can be seen from the transient response of the tones, it is an electronic wind instrument. The sound has quite a few effects that evolve over time, but the phases are constantly shifting. A very impressive performance.

La terza porta per la pace della mente - Captain Entprima & Horst Grabosch

La terza porta per la pace della mente

Third soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. After opening the first door to peace of mind on the root C and the second door had root G, as expected the series continues with the root D – circle of fifths upwards. The principle remains, but the sounds change. Another wind chime and other melodic fragments. We are curious to see how it continues.

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus