Numbers are Important

Blogpost

January 16, 2020

Numbers - Entprima

You will know the behavior, that some big numbers are mentioned first to underline importance in a message. The word „million“ should be part of such a message. The psychologic impact of such numbers is well known, often criticized, but still evident and not to eliminate. In the smartest way it means: „If you like that, you are not alone.“ There is nothing bad in it.

But how to get a million fans, or whatever you call it? You will need a lot of promotion to reach a million. And promotion needs some money invest. Next thought in every business case is the revenue, that could be expected, and more important, the win. But that is not that easy, because invests and wins are no identical twins, which walk in the same rhythm.

If your numbers of followers are very small, you shouldn’t mention it at all, because this means failure. It is not easy to find out the right amount of followers, where it changes to a measure of success. And additionally it depends on the frame of announcement. If the number is still not very impressing, but rather acceptable, you could mention a time frame to relativate the pure number (i.e. “already in the first month“). Watch your wording!

But there is still the question, what happens in between the run to the million, and the financial win. In the beginning it is a pure disaster! You pay a lot for nearly nothing. But on the long run it changes until an automatism of mass is coming in. And at this point we are talking of the „long run“. But while the pure increasing of numbers in the beginning of your campaigns is a question of the heights of investments, the change to conversion into financial win is a question of real interest in your product, because the automatism will not happen without real interest in the product.

How do your numbers develop? Are their still parallel to your invests, you still didn’t reach the top of the investment mountain. You need some tries to find out, where the top is located in your niche. And for the decision, how much to invest, you need to have a clear imagination, of your expected revenue. At last you have to be very careful with your choice of promotion partners in a highly corrupted market.

Don’t dream of the revenue of the 1% highly successful competitors in your industy sector, but take the average of the 99% as a realistic scale.

Most of today existing music promotion services are gangsters, and provide fake streams. With new algorithms the streaming services can detect them and will not pay for this “artificial streams”.

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According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Japanese-Breakfast - Horst Grabosch & Alexis Entprima

Japanese Breakfast

Japanese Breakfast is the musical observation of a Japanese ceremony from a Western cultural perspective. Men and women have gathered for breakfast. Voices with Japanese speech sounds suggest a shy erotic exchange of the sexes. The girls first fuel the erotic fantasies with flirtatious chants before the guys respond in an emphatically casual manner. The rhythmic basis is a house groove which is adapted to the typical strictness of Japanese culture. Emotional swings are only hinted at by sparingly used elements, which then also rather stem from the culture of the observer who senses the crackling erotic tension in a seemingly completely controlled environment. The contradiction of displayed innocence and passion creates an almost palpable tension that is the enduring appeal of the music. The story is not completed and continues in the listener’s mind. This is musical storytelling in the form of a pop song. The sound space is appropriately set by unobtrusive lo-fi elements. This is eclecticism drawn with a fine blade. If you had to classify it somehow I would call it “Intercultural storytelling in lo-fi house garb”.
Lofi Markets - Horst Grabosch

Lofi Markets

Lofi, lo-fi or low fidelity, lo-fi hip-hop. A fairly new building block in the genre craze. Here’s an EP from easy listening, or maybe study beats? Anyway, curious author and music producer Horst Grabosch fires from all guns as long as it serves his message. A collab/project with Captain Entprima which was designed for relaxation. Yes, relaxation must be – as usual from the academically trained old master on a high musical level. Here wonderfully simple melodies played with alienated piano sounds.

Die Geschichte von Oberförster Karl-Heinz Flinte - Horst Grabosch

Die Geschichte von Oberförster Karl-Heinz Flinte

A new story by Horst Grabosch from the “Heroes of Work” series. This time the focus is on the profession of forester. Of course, Karl-Heinz Flinte does not fit the stereotype of a forester. On the cover, he looks more like a climate activist. But that is exactly Grabosch’s twist. The three episodes reveal the diversity of the activity. Flinte also occasionally shoots a boar when necessary, but he also suffers with the weakened trees and cares for the forest’s human visitors – after all, that’s what he’s paid to do. Just as with his music, he sits between all chairs, but the chairs always represent only a limited view. Grabosch always chooses individual themes and musical genres for a song, but in the process they form a whole picture over time. This picture is irritatingly diverse in terms of pattern formation. Perhaps this is precisely how Grabosch demonstrates our general lack of acceptance of the complexity of the world. But he always keeps his humorous wink.

Die Geschichte von Bademeister Adelwart - Horst Grabosch

Die Geschichte von Bademeister Adelwart

With the story of pool attendant Adelwart, Horst Grabosch presents the second release from the series “Heroes of Work”. With three episodes in this maxi-single he pays tribute to people who daily make their peaceful contribution to the functioning of our world. All three contributions of German poetry and musical eclecticism have the same jazzy base and vary in the small poems in German that form the song lyrics and in the soloistic elements. We are once again surprised by the variety of styles in Grabosch’s songs. There is jazz in this song and the jazz trumpeter, who was internationally successful many years ago, shows how to integrate styles when you have practiced them yourself.

Die Geschichte von Krankenschwester Hildegard - Horst Grabosch

Die Geschichte von Krankenschwester Hildegard

With the story of Nurse Hildegard, Horst Grabosch opens a new box of his imagination. With three episodes in this maxi-single, he pays tribute not only to professions that are socially important, but even more to the people who daily make their peaceful contribution to the functioning of our world. All three musical pieces have the same musical base and vary in the small poems in German that make up the lyrics of the song and in the solo elements. Other tributes to other professions have been announced. The series is entitled Heroes of Work. We are looking forward to more humorous episodes with new musical styles, as we are used to from the eclectic Grabosch.

Alexis Entprima

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