Music Promotion as an Example for all Business

Blogpost

December 12, 2019

Music Promotion as an Example

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab your offer. That is an advantage of the streaming system, where customers pay with a flatrate.

Worldwide

Second effect is the worldwide distribution of the providers, if you have a professional distributor. That means also, that you can target your campaigns to special regions in the world. And this works quite easy, because every promotion provider has more or less its own region, which is connected to their company location. A russian based company will show more activities in the eastern region, than a U.S. based company, which have a strong connection to their own country, which is a huge market without foreign countries. Sure, they are not exactly delimited, because all have the aim to act worldwide, but the results speak a clear language about their company location as the center of activity.

Targeting the customers

Music business has a very detailed definition of music genres, which makes is quite easy to find the right audience from the beginning. Sure in detail there are some pitfalls, but compared to other business cases, it is quite comfortable, and the results of a campaign are very meaningfull with pure numbers of only three measurements points: number of streams per release, number of listeners and number of followers. And this numbers are told you by some distribution service providers in real time. What a luck!

Conclusion

Todays music business is likely a pecedent, how promotion activities work. Therefore it might be interesting to go in detail with one example of a newcomer in that business. And althought I am a former music pro, I am a real newcomer with my comeback after 25 years absence from this business, espcially with a completely new music offer. I will try to give you some insights in the next articles, if my time resources allow it.

As an independent musician without a contract with a major label you are cursed to be an artist and marketing manager in one person. That means an extreme effort. You need to know before you embark on this adventure.

From our YouTube Channels

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

I Wonder How Strong I Could Be - Entprima Jazz Cosmonauts

I Wonder How Strong I Could Be

The song deals with the doubtful production conditions of the fashion industry.

From Ape to Human - Audio Version

Special Corona Release – From Ape to Human

We already reseased all tunes from the stage play as singles, put it also together in playlists as soundtrack, and always hoped that it could happen live soon. But unfortunately the pandemic is very long lasting and a live event is not in sight.

Danceable Mountain Walk - Alexis Entprima

Danceable Mountain Walk

A relaxed mountain walk. Dancing through the mountains. Warming Up in Lower Regions – Reaching Upper Regions – Enjoy the View.

Avoid Cable Cars to Mountain Peaks - Entprima Jazz Cosmonauts

Avoid Cable Cars to Mountain Peaks

Avoid Cable Cars to Mountain Peaks is not a song in the conventional sense. It is rather poetry with music.

Soul Purifying Wind - Captain Entprima

Soul Purifying Wind

Hear and feel the wind that purifies the soul. Mixed with musical sounds that warm the heart.

How to Follow Us

The most important news are provided as a teaser from this website to the mentioned networks above, so you can choose your preferred network to follow us. With link to this website we offer everything multilingual.

You can also directly book a subscription for channels in the Stay Connected dialog. The newsletter subscription is subject to the following conditions:

I agree to receive the Entprima newsletter about "Entprima - Music & More" on an approximately monthly basis. I can revoke my consent at any time free of charge for the future in any e-mail I receive. You will find detailed information on how we handle your data and the newsletter software MailChimp used by us in our privacy policy