Music Promotion as an Example for all Business

Blogpost

December 12, 2019

Music Promotion as an Example

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab your offer. That is an advantage of the streaming system, where customers pay with a flatrate.

Worldwide

Second effect is the worldwide distribution of the providers, if you have a professional distributor. That means also, that you can target your campaigns to special regions in the world. And this works quite easy, because every promotion provider has more or less its own region, which is connected to their company location. A russian based company will show more activities in the eastern region, than a U.S. based company, which have a strong connection to their own country, which is a huge market without foreign countries. Sure, they are not exactly delimited, because all have the aim to act worldwide, but the results speak a clear language about their company location as the center of activity.

Targeting the customers

Music business has a very detailed definition of music genres, which makes is quite easy to find the right audience from the beginning. Sure in detail there are some pitfalls, but compared to other business cases, it is quite comfortable, and the results of a campaign are very meaningfull with pure numbers of only three measurements points: number of streams per release, number of listeners and number of followers. And this numbers are told you by some distribution service providers in real time. What a luck!

Conclusion

Todays music business is likely a pecedent, how promotion activities work. Therefore it might be interesting to go in detail with one example of a newcomer in that business. And althought I am a former music pro, I am a real newcomer with my comeback after 25 years absence from this business, espcially with a completely new music offer. I will try to give you some insights in the next articles, if my time resources allow it.

As an independent musician without a contract with a major label you are cursed to be an artist and marketing manager in one person. That means an extreme effort. You need to know before you embark on this adventure.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Tropical Fruit Mix - Horst Grabosch, Alexis Entprima

Tropical Fruit Mix

Horst Grabosch and Alexis Entprima with a new dance track that again goes into the leg as well as the brain. A poppy horn section, borrowed from the days of Chicago and Blood Sweat and Tears, is at the center of the song. As you would expect with Grabosch’s compositions, there are also extensive quotes from the blues and a guest appearance by the Peking Opera – all perfectly molded into a tropical house track.
Talk to Me - Horst Grabosch & Alexis Entprima

Talk to Me

Horst Grabosch continues to surf the wave of summer with his alter ego Alexis Entprima. Today his message is “Talk to Me”, which is always better than “Shoot on Me”. Like the last summer singles, it is electronic dance music with always different subgenres, like electro or Future House in this case. And again Grabosch invites some eclectic guests. In this song a rock band sounds from another world. There’s definitely a different way to be boring.

I Need You Now - Horst Grabosch, Alexis Entprima

I Need You Now

The song is a dance track in Future House style. As usual with the eclectic producer Horst Grabosch, elements from other worlds appear. The title of the song appears in the comprehensible lyrics, but is only a thematic orientation. The story is told in the music and in the cover. It is about loneliness and the desire for togetherness in a crazy world. A slowly but steadily growing listenership begins to understand the overall concept of the soul-seeker in his books and songs. Interestingly, we also find other electronic producers expanding their stylistic and sonic repertoire within a single song. The pioneering attitude of the artist Grabosch seems to follow a trend. It is no coincidence that Grabosch also urges more anarchy in thinking in his books. It is a very special anarchy that does not exhaust itself in the struggle for resistance, but refuses to obey partly unspoken rules. One could call it a liberation of the mind.

See You Again - Horst Grabosch, Alexis Entprima

See You Again

‘See You Again’ is a drum ‘n’ bass style track. The book author and music producer Horst Grabosch works with onomatopoetic voices in his emotional international songs. Mostly only the title is understandable in English. But this title expresses the mood of the song. Here it is about meeting again in life or even afterwards. New soul food from the soulseeker Grabosch. Easily consumable music with surprises and depth. Also suitable for chillout or lounge issues.

Easy - Horst Grabosch, Alexis Entprima

Easy

So how should we classify this song? The only word we can clearly understand from the voices is ‘Easy’ and that’s exactly how the song comes across. It’s not the first time Grabosch has poured out his magic over a fairly commercial base. Yes, there are a lot of samples involved, but so ingeniously integrated that soul really shines through and in addition there are his inconspicuous but pretty melodies, which he always artfully puts together from the samples or plays in himself. Easy is a song that puts you in a good mood. A young couple walks on the beach and protect themselves with an umbrella against the sun. Everything is easy, even listening, as melodic elements reminiscent of easy listening of the 90’s resound over the loose electro house groove. An eclectic mix of modern electronic music and traditional elements of pop history. Swinging chillout music.

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus

Entprima Publishing

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