Music Promotion as an Example for all Business

Blogpost

December 12, 2019

Music Promotion as an Example

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab your offer. That is an advantage of the streaming system, where customers pay with a flatrate.

Worldwide

Second effect is the worldwide distribution of the providers, if you have a professional distributor. That means also, that you can target your campaigns to special regions in the world. And this works quite easy, because every promotion provider has more or less its own region, which is connected to their company location. A russian based company will show more activities in the eastern region, than a U.S. based company, which have a strong connection to their own country, which is a huge market without foreign countries. Sure, they are not exactly delimited, because all have the aim to act worldwide, but the results speak a clear language about their company location as the center of activity.

Targeting the customers

Music business has a very detailed definition of music genres, which makes is quite easy to find the right audience from the beginning. Sure in detail there are some pitfalls, but compared to other business cases, it is quite comfortable, and the results of a campaign are very meaningfull with pure numbers of only three measurements points: number of streams per release, number of listeners and number of followers. And this numbers are told you by some distribution service providers in real time. What a luck!

Conclusion

Todays music business is likely a pecedent, how promotion activities work. Therefore it might be interesting to go in detail with one example of a newcomer in that business. And althought I am a former music pro, I am a real newcomer with my comeback after 25 years absence from this business, espcially with a completely new music offer. I will try to give you some insights in the next articles, if my time resources allow it.

As an independent musician without a contract with a major label you are cursed to be an artist and marketing manager in one person. That means an extreme effort. You need to know before you embark on this adventure.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.
Christmas for Lunatics - Horst Graboscj

Christmas for Lunatics

2 years ago we were amazed when Horst Grabosch, with his project Entprima Jazz Cosmonauts released a Christmas song. At that time we could discover for the first time the romantic side of the otherwise often biting artist – but only in the music. The lyrics, disguised as a documentary, revealed his biting side again. The result of this mixture reflected his ambivalent nature. Today, a clearly biting Christmas song is on the gift table for 2022. On the basis of “Joy to the World” and this time under his civil name, he takes the Christmas concern with rockets and other war equipment violently on the joke. But again, the song has very pleasing sides.

Ich bin der Barde deiner nie gerträumten Träume - Horst Grabosch

Ich bin der Barde deiner nie geträumten Träume

Horst Grabosch is always good for a surprise. Not that this is the first poem set to music that the eclectic has published, but the style is new. Familiar twists appear, but with this song rock elements, a quote from historical NASA rocket launches and electronic elements give each other a hand. The German lyrics are no less confusing. Some kind of shaman promises the way to a new life, which begins “unceremoniously loud” in the “stripped skin”. The master himself sings and the tones of the melody oscillate between the tones of the familiar tempered tuning, although the former professional trumpeter certainly knows exactly where they actually belong – unique.

La quarta porta per la pace della mente - Captain Entprima & Horst Grabosch

La quarta porta per la pace della mente

Fourth soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. This meditation unit is based on the keynote A. This time a melodic instrument runs throughout the piece. As can be seen from the transient response of the tones, it is an electronic wind instrument. The sound has quite a few effects that evolve over time, but the phases are constantly shifting. A very impressive performance.

La terza porta per la pace della mente - Captain Entprima & Horst Grabosch

La terza porta per la pace della mente

Third soundtrack from the series of Captain Entprima’s meditation music, which uses highly effective overtone structures and psychoacoustic effects to create relaxation and stimulation within a few minutes. After opening the first door to peace of mind on the root C and the second door had root G, as expected the series continues with the root D – circle of fifths upwards. The principle remains, but the sounds change. Another wind chime and other melodic fragments. We are curious to see how it continues.

Alexis Entprima

For best streaming sound we recommend:

Entprima on Qobus