Music Promotion as an Example for all Business

Blogpost

December 12, 2019

Music Promotion as an Example

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab your offer. That is an advantage of the streaming system, where customers pay with a flatrate.

Worldwide

Second effect is the worldwide distribution of the providers, if you have a professional distributor. That means also, that you can target your campaigns to special regions in the world. And this works quite easy, because every promotion provider has more or less its own region, which is connected to their company location. A russian based company will show more activities in the eastern region, than a U.S. based company, which have a strong connection to their own country, which is a huge market without foreign countries. Sure, they are not exactly delimited, because all have the aim to act worldwide, but the results speak a clear language about their company location as the center of activity.

Targeting the customers

Music business has a very detailed definition of music genres, which makes is quite easy to find the right audience from the beginning. Sure in detail there are some pitfalls, but compared to other business cases, it is quite comfortable, and the results of a campaign are very meaningfull with pure numbers of only three measurements points: number of streams per release, number of listeners and number of followers. And this numbers are told you by some distribution service providers in real time. What a luck!

Conclusion

Todays music business is likely a pecedent, how promotion activities work. Therefore it might be interesting to go in detail with one example of a newcomer in that business. And althought I am a former music pro, I am a real newcomer with my comeback after 25 years absence from this business, espcially with a completely new music offer. I will try to give you some insights in the next articles, if my time resources allow it.

As an independent musician without a contract with a major label you are cursed to be an artist and marketing manager in one person. That means an extreme effort. You need to know before you embark on this adventure.

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Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Die Geschichte von Oberförster Karl-Heinz Flinte - Horst Grabosch

Die Geschichte von Oberförster Karl-Heinz Flinte

A new story by Horst Grabosch from the “Heroes of Work” series. This time the focus is on the profession of forester. Of course, Karl-Heinz Flinte does not fit the stereotype of a forester. On the cover, he looks more like a climate activist. But that is exactly Grabosch’s twist. The three episodes reveal the diversity of the activity. Flinte also occasionally shoots a boar when necessary, but he also suffers with the weakened trees and cares for the forest’s human visitors – after all, that’s what he’s paid to do. Just as with his music, he sits between all chairs, but the chairs always represent only a limited view. Grabosch always chooses individual themes and musical genres for a song, but in the process they form a whole picture over time. This picture is irritatingly diverse in terms of pattern formation. Perhaps this is precisely how Grabosch demonstrates our general lack of acceptance of the complexity of the world. But he always keeps his humorous wink.
Die Geschichte von Bademeister Adelwart - Horst Grabosch

Die Geschichte von Bademeister Adelwart

With the story of pool attendant Adelwart, Horst Grabosch presents the second release from the series “Heroes of Work”. With three episodes in this maxi-single he pays tribute to people who daily make their peaceful contribution to the functioning of our world. All three contributions of German poetry and musical eclecticism have the same jazzy base and vary in the small poems in German that form the song lyrics and in the soloistic elements. We are once again surprised by the variety of styles in Grabosch’s songs. There is jazz in this song and the jazz trumpeter, who was internationally successful many years ago, shows how to integrate styles when you have practiced them yourself.

Die Geschichte von Krankenschwester Hildegard - Horst Grabosch

Die Geschichte von Krankenschwester Hildegard

With the story of Nurse Hildegard, Horst Grabosch opens a new box of his imagination. With three episodes in this maxi-single, he pays tribute not only to professions that are socially important, but even more to the people who daily make their peaceful contribution to the functioning of our world. All three musical pieces have the same musical base and vary in the small poems in German that make up the lyrics of the song and in the solo elements. Other tributes to other professions have been announced. The series is entitled Heroes of Work. We are looking forward to more humorous episodes with new musical styles, as we are used to from the eclectic Grabosch.

Der Preis des Wollens - Horst Grabosch

Der Preis des Wollens

This downtempo track sets to music the poem of the same name, which deals with peace of mind. The academically trained musician speaks the text himself over a charming chord progression and poetic electronic sounds. Sophisticated but pleasing “Deutsche Poesie”.

LUST - Horst Grabosch

LUST

Quite a thick one! Horst Grabosch doesn’t leave it at a music album, but writes a book to it – unfortunately in German. But we have to accept that, because it is his native language. We already know the music from the singles, but it is so catchy and profound that you can listen to it more often. The book should increase the pleasure even more, because it describes thoughts and feelings about each title. Therefore, we think the title “LUST” is quite appropriate.

Alexis Entprima

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