Music Promotion as an Example for all Business

Blogpost

December 12, 2019

Music Promotion as an Example

If we talk about music promotion, there are some very interesting aspects as an example for all business. We have a very direct insight on impacts of each campaign. The most significant one ist the fact, that the customer doesn’t have to pay anything to grab your offer. That is an advantage of the streaming system, where customers pay with a flatrate.

Worldwide

Second effect is the worldwide distribution of the providers, if you have a professional distributor. That means also, that you can target your campaigns to special regions in the world. And this works quite easy, because every promotion provider has more or less its own region, which is connected to their company location. A russian based company will show more activities in the eastern region, than a U.S. based company, which have a strong connection to their own country, which is a huge market without foreign countries. Sure, they are not exactly delimited, because all have the aim to act worldwide, but the results speak a clear language about their company location as the center of activity.

Targeting the customers

Music business has a very detailed definition of music genres, which makes is quite easy to find the right audience from the beginning. Sure in detail there are some pitfalls, but compared to other business cases, it is quite comfortable, and the results of a campaign are very meaningfull with pure numbers of only three measurements points: number of streams per release, number of listeners and number of followers. And this numbers are told you by some distribution service providers in real time. What a luck!

Conclusion

Todays music business is likely a pecedent, how promotion activities work. Therefore it might be interesting to go in detail with one example of a newcomer in that business. And althought I am a former music pro, I am a real newcomer with my comeback after 25 years absence from this business, espcially with a completely new music offer. I will try to give you some insights in the next articles, if my time resources allow it.

As an independent musician without a contract with a major label you are cursed to be an artist and marketing manager in one person. That means an extreme effort. You need to know before you embark on this adventure.

From our YouTube Channels

Professional Insights

According to our holistic concept, this website is not only about the presentation of our products, but also about other things.

This article is part of the category “Artist’s Insights”. Our mastermind Horst was a professional musician and music educator from 1974-1997 before a burnout catapulted him out of his music career.

From 1999-2019 he worked as a freelance information technologist and learned the laws of a completely different market.

The experience he gained during this time and the additional insights he gained from 2019 onwards in a completely changed music business should also benefit other musicians.

New Music

Holiday Sunrise - Moritz Grabosch & Horst Grabosch

Holiday Sunrise

This is the highlight of your year. All the worries have stayed at home. The water in the pool of your hotel glistens in the morning sun. It’s going to be a wonderful day.

Moritz Grabosch & Horst Grabosch - Happy Fiesta

Happy Fiesta

We are somewhere in South America. People are coming together for a garden party with barbecue and dancing. All worries are forgotten for one evening.

Cuban Hope - Moritz Grabosch & Horst Grabosch

Cuban Hope

Cuba is a politically torn country, but the people have preserved their dignity. With the help of Ry Cooder, who brought the old musicians back into the limelight with his project “Buena Vista Social Club”, the hope of preserving the cultural roots lives on.

Gospel Train - Moritz Grabosch & Horst Grabosch

Gospel Train

The song Gospel Train is not about religions, but about transcendence. People are searching for soul and inner peace.

Icy Days - Moritz Grabosch & Horst Grabosch

Icy Days

Icy days describes the feeling on a clear but freezing cold day. Even the sound seems frozen, but you feel infinitely alive.